Privacy Policy
This Privacy Policy explains how your personal information is collected, used, and shared when you visit www.purelyskinshop.com (the “Site”) or make a purchase.
1. Personal Information We Collect
1.1 Device Information
When you browse our Site, we automatically collect certain technical information, including:
- Your web browser
- Your IP address
- Your time zone
- Cookies installed on your device
We also collect information about:
- The pages, products, and content you view
- The search terms, links, or websites that referred you to us
- How you interact with the Site (clicks, browsing behavior, time spent on pages)
This information is referred to as Device Information.
Technologies Used
Cookies: Small files stored on your device.
Log Files: Record Site activity, including IP address, browser type, and date/time stamps.
Web Beacons / Pixels: Tools used to analyze browsing behavior and Site performance.
1.2 Order Information
When you make a purchase through our Site, we collect information necessary to process your order, including:
- First and last name
- Billing and shipping address
- Payment information (credit card or other secure payment methods)
- Email address
- Phone number
- Order details and purchase history
This information is referred to as Order Information.
1.3 Definition of Personal Information
In this Privacy Policy, Personal Information includes:
- Device Information
- Order Information
2. How We Use Your Personal Information
2.1 To Process Your Orders
We use your information to:
- Process payments
- Arrange shipping and delivery
- Communicate with you
- Manage returns, exchanges, and refunds
- Provide order tracking and invoicing
2.2 To Improve Your Experience
Device Information helps us:
- Detect potential fraud and security risks
- Improve Site performance
- Understand browsing behavior
- Optimize marketing campaigns
2.3 To Communicate With You
We may use your information for:
- Customer support
- Assistance requests
- Order-related communications
2.4 For Marketing Purposes
(Subject to your preferences and applicable laws)
We may use your information to send:
- Newsletters
- Personalized promotions
- Targeted advertising on our Site or third-party platforms
3. Sharing Your Personal Information
We share certain information with trusted third parties to operate our business.
- Shopify
Our store is hosted by Shopify, which processes certain information for hosting, payment processing, and security purposes.
Shopify Privacy Policy: https://www.shopify.com/legal/privacy
- Google Analytics
We use Google Analytics to better understand how visitors use our Site.
Google Privacy Policy: https://policies.google.com/privacy
Opt-Out: https://tools.google.com/dlpage/gaoptout
- Legal Compliance
We may disclose your information when required to comply with legal obligations, respond to lawful requests, protect our rights, or prevent fraud and misuse.
- Behavioral Advertising
We may use your information to display advertisements tailored to your interests.
Learn more:
https://optout.networkadvertising.org
4. Your Rights
If you reside in the European Union or Switzerland, you have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information
- Object to marketing communications
- Request data portability or restriction of processing
To exercise these rights, please contact: contact@purelyskinshop.com
Please note that your information may be transferred outside Europe, including to the United States and Canada, particularly through Shopify and its service providers.
5. Data Retention
We retain your Order Information for as long as necessary to:
- Process purchases
- Comply with legal obligations
- Resolve disputes
- Maintain business records
or until you request deletion of your information where permitted by law.
6. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our practices
- Legal requirements
- Technical or operational updates
The latest version will always be available on this page.
7. Contact Us
Need assistance?
Our team is here to help.
Email: contact@purelyskinshop.com
Business Hours: Monday to Saturday, 10:00 AM – 7:00 PM
Estimated Response Time: 24 to 72 hours